They couldn't get a better title

New York garage rockers The Strokes released the debut single of their third record, First Impressions of Earth. It's called "Juice Box," I kid you not. The title might fit some lame Euro-pop/disco one hit wonders that sells a song based on a catchy hook, preferrably also repeating the title over and over again. It won't fit this song. Why? Because this is a brilliant and unbelievably cool song. Don't believe me? Check it for yourself.

Quicktime

Real

Right off the bat, that is one wicked bass line. It feels like the soundtrack of a high octane spy action thriller. It doesn't feel like the straight rock of Is This It? or the New Wave influences of Room on Fire; it's a new beast. In fact, you're can't be sure if it's a Strokes song when Julian Casablancas starts the first verse. But when he screams, "Why won't you come over here?" at the top of his lungs, it all comes together. Speaking of Casablancas, his vocals in just this song has more spirit and enthusiasm than the entire Room on Fire combined. He's not singing like it's 4 AM and he's ready to fall asleep any second now.

"Juice Box" is on the radio right now. An allegedly controversial video is coming soon. First Impressions of Earth will be released January 2006.